Strategic Copywriting

Good copywriting isn't about good writing.

Sure, copy should read well. Look good in layout. And of course, deliver your message. But any copywriter worth her salt knows what makes killer copy: strategy.

Good copywriting is about strategy.

Strategic copywriting does two things:

• Puts your prospect in the right frame of mind so they'll be most receptive to your message.
• Engages your prospects by presenting your message in the most effective way.

Strategy turns copy into a salesperson - answering your prospects' questions and addressing their needs so they feel confident about choosing your business.

I specialize in strategic copywriting and communication ideas that get you results.

I've worked with clients of all sizes to develop brand voice, sell line and equity platforms; big communication ideas and advertising campaigns; new sales collateral and marketing materials and more. Results included greater market awareness, 8-10% direct mail response and growing market share.

Copy delivers more and more information these days. Shorter decision cycles and more independent prospects do their research upfront, making copy their first - and perhaps only - impression of your business.

What does your copy say about you?