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Hughes Writing

Why Hughes Writing?
Services
Content Marketing
Copywriting
Agency Partners
Portfolio
What Clients Say
Client & Industry List
Awards
Working Together FAQ
Blog
Contact
Featured
9 Ways to Improve Your Freelance Skills
success strategies, freelance, skill building
9 Ways to Improve Your Freelance Skills
success strategies, freelance, skill building

While it’s important to learn the business skills that keep your freelance business humming, ultimately it’s your craft that keeps you in business. Here are nine ways to keep your freelance skills fresh.

success strategies, freelance, skill building
Pros and Cons of Freelancing with Agencies
agencies, success strategies, freelance, income strategies
Pros and Cons of Freelancing with Agencies
agencies, success strategies, freelance, income strategies

Agencies offer a lot of benefits to freelance marketing writers. But there are also a few drawbacks to be aware of. Here's a look at the pros and cons of agency clients.

agencies, success strategies, freelance, income strategies
Getting on Equal Footing with Freelance Clients
client relationships, success strategies, earning potential, job satisfaction
Getting on Equal Footing with Freelance Clients
client relationships, success strategies, earning potential, job satisfaction

Most freelancers are subservient to clients. But for more satisfying, long-term, and lucrative client relationships, put you and your clients on equal footing. Here's how.

client relationships, success strategies, earning potential, job satisfaction
Freelancers, Stop Making Your Goals Hard to Reach
success strategies, freelance, best practices, productivity
Freelancers, Stop Making Your Goals Hard to Reach
success strategies, freelance, best practices, productivity

Does your to-do list makes you feel more frantic than productive? You're right. 

success strategies, freelance, best practices, productivity
What "Positioning Yourself as an Expert" Really Means for Freelancers
content creation, success strategies, expert positioning, income strategies
What "Positioning Yourself as an Expert" Really Means for Freelancers
content creation, success strategies, expert positioning, income strategies

"Want to earn more as a freelancer? Position yourself as an expert." It's powerful advice for freelaners from the content marketing world, but what does it mean, exactly?

content creation, success strategies, expert positioning, income strategies
5 Signs You Might Be an Average Freelancer
freelance, food for thought
5 Signs You Might Be an Average Freelancer
freelance, food for thought

To paraphrase Seth Godin, the market for exceptional freelancers has never been better. But the market for average freelancers is abysmal. So, what does being average look like in the freelancing world?

freelance, food for thought
3 Steps to Create a Freelance Signature Service
freelance, success strategies, specializing, signature service, income strategies
3 Steps to Create a Freelance Signature Service
freelance, success strategies, specializing, signature service, income strategies

A signature service is a low-risk, high-reward way to generate interest in a specific service (and position you as an expert provider), increasing your value to your clients to earn you more.

freelance, success strategies, specializing, signature service, income strategies
3 Reasons Specializing Earns Freelancers More
freelance, success strategies, specializing
3 Reasons Specializing Earns Freelancers More
freelance, success strategies, specializing

To earn a higher income, freelancers need to specialize. Why? Specializing makes it easier to position yourself as an expert. And clients who pay well want to work with experts.

freelance, success strategies, specializing
freelance, best practices, success strategies, pricing
…and 7 Best Practices to Post Your Freelance Prices (Part 2)
freelance, best practices, success strategies, pricing

In Part 1, I shared with you six reasons you put your prices out there for clients. In Part 2,  I cover seven best practices to posting your freelance prices on your website so that you and the client both benefit.

freelance, best practices, success strategies, pricing
freelance, success strategies, pricing
6 Reasons to Stop Hiding Your Freelance Pricing…(Part 1)
freelance, success strategies, pricing

A lot of freelancers don’t have their prices on their websites. I used to be one of them…until I wised up. Here are six benefits to making your pricing available on your freelance site.

freelance, success strategies, pricing
freelance, best practices, success strategies, marketing strategy
#1 Mistake Freelancers Make Trying to Get Better Clients
freelance, best practices, success strategies, marketing strategy

“How do I get better, higher-paying clients?” Out of this chronic conundrum, most freelancers approach getting new clients the wrong way. And the problem is getting worse, not better (I’ll explain why). In the meantime, consider this a little tough love.

freelance, best practices, success strategies, marketing strategy
freelance, success strategies
Landing Yourself a Steady Freelance Income
freelance, success strategies

Think a steady income is only for 9-to-5ers? Think again. Steady income is a possibility for freelancers, too, and offers a lot of benefits. 

freelance, success strategies
wvfrkayr0mg-christelle-bourgeois.jpg
freelance, success strategies
#1 Reason Why Most Freelancers Return to a Full-Time Job (and 3 Rules to Avoid that Fate)
freelance, success strategies

Pricing without power is self-sabotage. But when you price with power, you see every project as an opportunity instead of an obligation. Here's one strategy to set you up for success.

freelance, success strategies
freelance, content marketing, trend-watch
4 Ways Content Marketing Trends Will Impact Freelancers in 2017
freelance, content marketing, trend-watch

Check out four content marketing trends that will impact the services clients will want, the skills that will make you more marketable, and effective ways to promote your services in the coming year.

freelance, content marketing, trend-watch
client acquisition, best practices, website, freelance, marketing strategy
5 Ways Your Freelance Website Proves You're Worth What You Charge
client acquisition, best practices, website, freelance, marketing strategy

To establish a high perceived value with clients (proving you’re a terrific--and safe--investment for them), here are five things your website can do to foster your client's trust.

client acquisition, best practices, website, freelance, marketing strategy
client acquisition
Dear Freelancers: How to Avoid Clients Who Suck
client acquisition

Ever started a promising relationship with a new client only to discover they're a total pain? You might have Crappy Client Syndrome.

client acquisition
mindset, success
5 Signs Your Mindset Is Sabotaging Your Success
mindset, success

When it comes to success, mindset is everything. The problem is that a majority of us get mindset wrong.

mindset, success
content writing, copywriting, best practices
#1 Thing Buyers Want (that Content Marketers Miss)
content writing, copywriting, best practices

Bottom line? Content marketers forgot about marketing.

content writing, copywriting, best practices
best practices, thought leadership, content creation
4 Reasons Going Viral Doesn’t Make a Damn Bit of Difference to Your Content Marketing Strategy (and 3 Things You Should Do Instead)
best practices, thought leadership, content creation

With all the more meaningful objectives B2B content can achieve, going viral shouldn’t be one of them. Here’s why.

best practices, thought leadership, content creation
SaaS, startups
5 Realities of Startup Life that Apply to Tech Marketing
SaaS, startups

Entrepreneur contributor Craig Cincotta published a great article on the 5 realities of startup life. Interestingly, they apply to tech marketing pretty well, too.

SaaS, startups
content writing, content creation, evergreen content, best practices
The Myth of Evergreen Content—And How to Make It Come True for You (Part 2)
content writing, content creation, evergreen content, best practices

How to start using a Master Content List to keep content evergreen.

content writing, content creation, evergreen content, best practices
evergreen content, content creation, content writing
The Myth of Evergreen Content—And How to Make It Come True for You (Part 1)
evergreen content, content creation, content writing

Is there really such a thing as evergreen marketing content? Yes. Here's the secret.

evergreen content, content creation, content writing
content repurposing, content creation, e-books, e-newsletters, white papers, best practices, blogging
4 Ways to Easily Repurpose Content
content repurposing, content creation, e-books, e-newsletters, white papers, best practices, blogging

Creating original, high quality content is hard work. Here are four ways to get more mileage out of new (or existing) content.

content repurposing, content creation, e-books, e-newsletters, white papers, best practices, blogging
content creation, think like a publisher
#1 Mistake Content Marketers Make When “Thinking Like a Publisher”
content creation, think like a publisher

The battle cry for content marketers ("Think like a publisher!") doesn't mean what we think it means.

content creation, think like a publisher
content creation, best practices, sales + marketing
3 Content Questions that Convert Leads to Customers (Part 2)
content creation, best practices, sales + marketing

A closer look at the three questions that make content more compelling.

content creation, best practices, sales + marketing
content creation, best practices, sales, sales + marketing
3 Content Questions that Convert Leads to Customers (Part 1)
content creation, best practices, sales, sales + marketing

How can we consistently create compelling content and ensure more of our efforts serve our sales cycle, our sales folks, and the bottom line? Answer three questions.

content creation, best practices, sales, sales + marketing
content creation, thought leadership, price sensitivity, think like a publisher, marketing strategy
Pricing Pushback? How Great Content Can Reduce Price Sensitivity
content creation, thought leadership, price sensitivity, think like a publisher, marketing strategy

When frazzled buyers can't decide, they default to price. But give them content they'd pay for, and they'll look for any excuse to work with you. 

content creation, thought leadership, price sensitivity, think like a publisher, marketing strategy
social media, best practices
3 Secrets to Using Social Media for B2B Content Marketing
social media, best practices

If your goal is to build communities and start conversations, reimagine your content marketing model as a hub with spokes.

social media, best practices

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Janice Hughes is an agency-trained, award-winning B2B copywriter and content marketer who works with leading tech companies and their partner agencies.

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