While it’s important to learn the business skills that keep your freelance business humming, ultimately it’s your craft that keeps you in business. Here are nine ways to keep your freelance skills fresh.
Agencies offer a lot of benefits to freelance marketing writers. But there are also a few drawbacks to be aware of. Here's a look at the pros and cons of agency clients.
Most freelancers are subservient to clients. But for more satisfying, long-term, and lucrative client relationships, put you and your clients on equal footing. Here's how.
Does your to-do list makes you feel more frantic than productive? You're right.
"Want to earn more as a freelancer? Position yourself as an expert." It's powerful advice for freelaners from the content marketing world, but what does it mean, exactly?
To paraphrase Seth Godin, the market for exceptional freelancers has never been better. But the market for average freelancers is abysmal. So, what does being average look like in the freelancing world?
A signature service is a low-risk, high-reward way to generate interest in a specific service (and position you as an expert provider), increasing your value to your clients to earn you more.
To earn a higher income, freelancers need to specialize. Why? Specializing makes it easier to position yourself as an expert. And clients who pay well want to work with experts.
In Part 1, I shared with you six reasons you put your prices out there for clients. In Part 2, I cover seven best practices to posting your freelance prices on your website so that you and the client both benefit.
A lot of freelancers don’t have their prices on their websites. I used to be one of them…until I wised up. Here are six benefits to making your pricing available on your freelance site.
“How do I get better, higher-paying clients?” Out of this chronic conundrum, most freelancers approach getting new clients the wrong way. And the problem is getting worse, not better (I’ll explain why). In the meantime, consider this a little tough love.
Pricing without power is self-sabotage. But when you price with power, you see every project as an opportunity instead of an obligation. Here's one strategy to set you up for success.
Check out four content marketing trends that will impact the services clients will want, the skills that will make you more marketable, and effective ways to promote your services in the coming year.
To establish a high perceived value with clients (proving you’re a terrific--and safe--investment for them), here are five things your website can do to foster your client's trust.
With all the more meaningful objectives B2B content can achieve, going viral shouldn’t be one of them. Here’s why.
How to start using a Master Content List to keep content evergreen.
Is there really such a thing as evergreen marketing content? Yes. Here's the secret.
Creating original, high quality content is hard work. Here are four ways to get more mileage out of new (or existing) content.
How can we consistently create compelling content and ensure more of our efforts serve our sales cycle, our sales folks, and the bottom line? Answer three questions.
When frazzled buyers can't decide, they default to price. But give them content they'd pay for, and they'll look for any excuse to work with you.